The BMW i7 is dominating its ICE counterpart

The BMW i7, BMW’s newest EV offering, dominates its gas counterpart alongside other BMW Group luxury EVs. BMW is defined by its luxury offerings. Its headlining brand, BMW, has dominated the global premium car market for years, and with its newest EV offerings, it looks like it is doing the same. According to BimmerToday, the […]

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Tesla has fully overtaken BMW for US’ luxury crown, new data confirms

New data has confirmed that Tesla has indeed overtaken BMW as the United States’ top luxury vehicle maker in 2022. The race was not close either, especially considering the trends exhibited by the two companies.  While speculations were already high that Tesla ended 2022 as the country’s number one luxury car maker, new data from […]

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Tesla brand consideration drops by 3% in Q4, but it doesn’t mean much

New data from Kelley Blue Book shows consideration for Tesla vehicles dropped from 12 to 9 percent in Q4 compared to Q3, but it doesn’t mean all that much, considering the company is selling cars well beyond its manufacturing capabilities. Tesla has bounced around in KBB’s luxury brand consideration studies over the past several quarters. After scoring […]

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NHTSA considers enforcing pedestrian noisemakers on EVs as early as 1997

The National Highway Transportation Safety Administration (NHTSA) has launched an investigation into whether hybrid and electric vehicles manufactured as early as 1997 should have pedestrian noisemakers to alert bystanders of their presence. Federal Motor Vehicle Safety Standard (FMVSS) 141 was passed in 2018. It required all EVs and hybrid-electric vehicles with a gross vehicle weight […]

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BMW joins the race to produce EVs in Mexico

BMW has announced that it will invest 800 million euros ($863 million) into its new production location in San Luis Potosí, Mexico, following numerous other manufacturers rushing to America’s Southern neighbor. Following the introduction of the Inflation Reduction Act, which requires EVs to be assembled in North America to qualify for federal incentives, foreign automakers […]

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BMW chooses Pirelli’s EV-geared P Zero tire for i4 M50’s high-performance powertrain

BMW and Pirelli will outfit the German automaker’s i4 M50 all-electric vehicle with the Italian tyre manufacturer’s P Zero Elect rubber, which is geared for high-performance electric powertrains. Putting that perfect set of fresh rubber tires on your favorite car doesn’t just make it handle like it’s on rails and give you a renewed appreciation […]

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