Ford is in ‘deep development’ of its next-generation EV pickup truck

Ford is in “deep development” of its next-generation electric vehicles, including a new, full-size EV pickup that will complement the automaker’s already-successful F-150 Lightning. Ford has been working on several new developments for its “Model e” division dedicated toward EVs in hopes of creating an industry-leading platform. One of these developments, revealed last year, was […]

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Ford cuts Mustang Mach-E prices by as much as $5,900, countering Tesla

Ford announced this morning that it was slashing prices of all trims of its Ford Mustang Mach-E, while dramatically increasing production. Tesla’s aggressive price cut at the beginning of this month has caused massive waves within the automotive industry and the car market, as competitors and car sellers alike are forced to battle with the […]

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Ford Mobile Service offering launches nationwide

Ford has announced that it will expand its mobile service nationwide, allowing customers to have their vehicles repaired by a Ford Pro at their homes. One thing direct-to-consumer automakers have learned is that offering quick and effective service is a significant challenge when you lack physical locations. In response, automakers like Rivian and Tesla started […]

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Ford doubles down on EV strategy, looks to sell German production facility

Ford is in the process of attempting to sell its production facility in Saarlouis, Germany. One of the significant headlines of yesterday’s news cycle was that Ford is planning to cut 3,200 jobs in Europe, mainly in Germany. And while the announcement from IG Metall, the German labor union that broke the news about the […]

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Ford EV transition slashes headcount in Europe, union says

According to German Union IG Metall, Ford plans to cut as many as 3,200 jobs in Europe as part of its EV production strategy. Ford acknowledged toward the end of last year that its EV production and sales strategies could result in significant job loss, specifically within vehicle development and production. It seems as though […]

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Ford owners are finding the F-150 Lightning frunk useful for parenting tasks

When Ford unveiled the F-150 Lightning, the company made it a point to highlight just how much utility the all-electric pickup truck could provide. This was thanks to the Lightning’s numerous features, such as its 14.1 cubic-foot frunk, which, if recent posts from owners are any indication, actually have a surprisingly practical use.  Even among […]

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Ford follows in the steps of Tesla and Mercedes with solar investment

Ford has announced a brand new solar power plant at its Valencia, Spain production location, following similar moves from the likes of Tesla and Mercedes. As automakers have realized the benefits of renewables in reducing the cost of manufacturing, many have invested in massive energy projects alongside their production locations. Tesla has famously implemented solar […]

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