Ford Breaks Ground At BlueOval City, Future Home Of Future All-New Electric Truck And Advanced Batteries

Ford officially has broken ground at BlueOval City, its largest, most advanced auto production complex in the company’s 119-year history. Structural steel is erected less than one year after Ford and SK On announced their $5.6 billion investment to bui…

Ford shakes up leadership, rededicates to software

Ford has shaken up their leadership team as they seek to expand its software leadership team and focus on EV production with lofty goals. Ford announced today that the brand would be expanding its leadership team and reshuffling key leaders as it works to better its software and production capabilities regarding electric vehicles. In total, […]

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Ford breaks ground at BlueOval City, home of F-150 Lightning successor

Ford has broken ground at BlueOval City, a massive complex that’s expected to produce batteries and an all-new electric truck, the successor to the critically-acclaimed Ford F-150 Lightning. The groundbreaking was held less than a year after Ford and SK On announced an investment of $5.6 billion in West Tennessee.  BlueOval City is expected to […]

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Ford continues to battle parts shortage, reassures investors

Ford (NYSE: F) continues to battle parts shortages that have plagued the global automotive industry for two and a half years. Shares of the automaker were down over 11 percent in midday trading after Ford assured investors of its ability to work through the issues. Ford has published a press release stating that the company […]

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Ford has a GMC Hummer EV at its Detroit headquarters: a hint of what’s ahead?

General Motors’ GMC Hummer EV has been spotted outside Ford headquarters in Michigan. According to The Drive, a GMC Hummer EV pickup was spotted just outside Ford’s Detroit headquarters. The company could be looking at GM’s Ultium battery tech or possibly benchmarking the vehicle against its technology. But the real question is, what does this […]

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Auto industry spent less on advertising in 2022; Tesla already spends $0

The automotive industry spent less on advertising during the first seven months of 2022. Although Tesla spends $0, the decline in ad spending could be an indicator of troubles for an industry trying to compete with Tesla’s EV lead. Reuters reported that the auto industry’s ad spending fell to $4.8 billion between January and July […]

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EV transition could close 600 Lincoln dealerships nationwide

Lincoln President Joy Falotico has stated that she expects dealership numbers to shrink to below 600 stores by the end of the year. According to a recent interview conducted by Automotive News, the luxury Ford brand is expecting its total number of dealerships to shrink to under 600 nationally by the end of the year. […]

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EV transition could close 600 Lincoln dealerships nationwide

Lincoln President Joy Falotico has stated that she expects dealership numbers to shrink to below 600 stores by the end of the year. According to a recent interview conducted by Automotive News, the luxury Ford brand is expecting its total number of dealerships to shrink to under 600 nationally by the end of the year. […]

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Ford’s Mustang Mach-E helped keep the gas-powered Mustang in production

Ford’s Mustang Mach-E actually helped keep its gas-powered counterpart, the original Mustang, in production, CEO Jim Farley explained at the Detroit Auto Show on Wednesday. Farley, whose Ford has been arguably the most committed legacy automaker to the electric vehicle transition, said the popularity of the electric Mustang Mach-E, which was first delivered in 2020 […]

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