Ford has reopened orders for its F-150 Lightning electric pickup, after the automaker announced plans earlier this year to pause shipments. In a press release shared on Tuesday, Ford said that online orders for the F-150 Lightning have now opened once again, after the automaker debuted major price cuts for the truck last week and […]
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The National Transportation Safety Board (NTSB) has noted that an ill-fated Ford Mustang Mach-E that was involved in a fatal crash with a Honda CR-V in San Antonio, Texas, on February 24, 2024, had its BlueCruise active driving assistance system engaged. The incident resulted in the death of the CR-V’s driver. The use of BlueCruise […]
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Ford has launched a new program called Tesla Competitive Conquest Bonus Cash, which will give owners of the United States’ most popular EV brand a discount on the F-150 Lightning. While Ford continues to experiment with discounts, incentives, and other strategies to increase sales and strengthen demand, its newest strategy specifically targets Tesla owners. According […]
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Ford has reportedly implemented a round of price cuts to several trims of the 2024 F-150 Lightning. The recent price adjustments were focused primarily on the all-electric pickup truck’s mid-level variants. Citing a bulletin that Ford reportedly sent to its dealer network, CarsDirect reported that the F-150 Lightning’s price changes came into effect on April […]
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Ford is selling more EVs than ever, but it wants to build more hybrids instead.
Ford postponed the launch of at least two electric vehicles (EVs) to focus on hybrid production. The legacy automaker is delaying the launch of a three-row EV and its next-generation pure-electric pickup truck. This isn’t the first time Ford has postponed EV plans. In October 2023, the company postponed a ~$12 billion EV investment after noting that […]
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A recent filing has revealed Ford CEO Jim Farley’s latest pay increase, with his total compensation increasing by as much as 26 percent in 2023. In proxy statement filed with the U.S. Securities and Exchange Commission (SEC) last week, Ford revealed that CEO Jim Farley’s total compensation in 2023 was nearly $26.5 million, up substantially […]
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Ford is cutting its F-150 Lightning production workforce by two-thirds as the company continues to try and ramp manufacturing of electric vehicles and work toward profitability. According to a report from the Detroit Free Press, Ford confirmed on Wednesday that it would either reassign or allow workers at the Rouge Electric Vehicle Center, or REV-C, to […]
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Update 4:33 pm: Charge rates updated for accuracy. FordPass statistics were incorrect. Ford and Tesla unified the electric vehicle community by announcing a strategic decision to collaborate. Last month, Ford gained access to Tesla’s Supercharger Network, giving non-Tesla EV drivers their first opportunity to charge at its piles across North America. Ford was pleasant enough […]
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Ford is planning to delay some electric vehicle plans in favor of a lineup of small, compact $25,000 EVs that could launch shortly after Tesla launches a car at the same price point, a new report says. Of all the legacy automakers that have made a truly dedicated effort to transition to EVs, Ford and […]
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