BMW doubles down on EV and battery production investment

BMW has announced that it will nearly double its investment in a planned EV production facility in Hungary and add battery production capabilities to the facility as well. BMW has been rapidly expanding its EV lineup and production over the past year, and it’s clear they have no intention of stopping. In the German brand’s […]

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BMW is dedicated to affordable EVs, says CEO

BMW CEO Oliver Zipse announced today that the German auto group would not abandon affordable offerings as they transition to electric vehicles. BMW has been a luxury sportscar manufacturer for the vast majority of its history, even today; the cheapest BMW available sells for just over $35,000. Nonetheless, according to comments given to Reuters, BMW CEO […]

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BMW launches a new flagship luxury EV

BMW has launched its new BMW i7 electric luxury sedan. The BMW 7 series has always been the pinnacle luxury offering from the Bavarian brand. Now that the electric vehicle age is upon us, the new BMW i7 will carry that legacy. It plans to do so following the usual 7 series formula; exciting performance, […]

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BMW may implement a Tesla-esque direct to consumer sales model

BMW Group is considering implementing a direct-to-consumer sales model for their MINI and BMW brands. In an interview with German news site Muenchner Merkur, reported by Reuters, Finance Chief Nicholas Peter of BMW Group said the company is considering implementing a direct-to-consumer sales model that could circumvent their dealer networks for both their MINI and BMW […]

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