BMW launches $1,000 incentive to attract Tesla, other EV drivers

BMW has rolled out its 2024 BEV Conquest Program, an initiative designed to incentivize existing electric vehicle owners to switch to BMW’s all-electric vehicle offerings. The program offers a $1,000 incentive to qualified individuals who choose to trade in their existing EV for a new BMW i4, i5, or iX. BMW’s 2024 BEV Conquest Program […]

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Super Bowl LVIII commercials from BMW, Kia, VW, Dan O’Dowd and more

Each year, automakers and other companies spend a significant amount of money on purchasing commercial space during the Super Bowl, and this year, electric vehicles (EVs) are taking center stage during the Big Game. Advertisements from BMW, Kia and Volkswagen are showing off the companies’ EV offerings, while the game will also feature two different […]

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BMW wants humanoid robots to build its cars

BMW wants humanoid robots to build its cars, evidenced by a partnership with a robotics startup that it signed today. BMW has partnered with Figure in its first partnership since the company was founded two years ago. The German automaker plans to launch a small, controlled launch of humanoid robots in its production facilities, potentially […]

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BMW sales growth mostly electric as it passes combustion ‘tipping point’

As BMW joins several other automakers in following Tesla into electric vehicles (EVs), one executive from the luxury automobile manufacturer has said he expects sales growth to come primarily from electrified models at this point—noting that combustion engines have largely plateaued. In a recent statement during a media roundtable, BMW Chief Financial Officer Walter Mertl […]

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