Apple aims for more realistic EV with fewer features to launch in 2028

Apple is aiming to release its electric vehicle in 2028 and plans to equip the car with “limited autonomous driving,” a new report from Bloomberg states. After hoping to develop a driverless electric vehicle several years ago, Apple is scaling back its expectations for its introductory EV. The report states that Apple wants to develop its […]

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Rivian adds Apple and Porsche alum for future platforms

Rivian has added a former Apple and Porsche alum to lead product strategy for the R2 and R3 platforms. Jonas Reinke has overtaken the Vice President of Product Management role at Rivian after leaving Apple late last year. He confirmed the move on his LinkedIn: “Earlier this month, I said goodbye to friends and colleagues […]

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Apple Car project appears to have ‘lost all visibility’: report

Apple’s long-discussed autonomous car project has been extra quiet this year, and a new report suggests that the program may need to make some moves if it hopes to enter mass production anytime soon. According to Apple analyst Ming-Chi Kuo in a post on X, developments on the Apple Car, dubbed “Project Titan” internally, appear […]

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Tesla is no longer the most-shorted stock. Short sellers haven’t learned their lesson.

Tesla (NASDAQ: TSLA) spent over two years as the most shorted stock on Wall Street before it was finally overtaken by Apple as the company with the most short interest on the stock market. However, this is not to say that Tesla short sellers have actually learned their lesson, as short interest still grew month […]

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Lamborghini R&D vet flips to Apple for self-driving EV project

Lamborghini Research and Development veteran Luigi Taraborrelli is reportedly flipping to Apple after twenty years with the Italian carmaker. Taraborrelli is reportedly going to help the tech giant develop its self-driving electric vehicle, which has been rumored for over a year. Bloomberg, citing people with knowledge of the situation, said Taraborrelli will help lead the […]

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Next-gen Apple CarPlay aims to takeover in-car screens & functions

Apple’s next-generation CarPlay aims to takeover in-car screens and functions as automakers bring dashboards into the modern age.  During WWDC 2022—on Monday, June 6, 2022—Apple announced its next-gen CarPlay software, which aims to reinvent the in-car experience. One of the biggest changes for the next-gen CarPlay would be its full integration with basic car functions […]

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Tesla named ‘most-trusted’ brand developing fully-autonomous vehicles

Tesla was recently named the “most-trusted” brand in the pursuit of fully-autonomous vehicles, according to a new study. The study surveyed consumer perception regarding fully-autonomous vehicle technology. Fifty-six total automotive brands were options for consumers to pick in the study, a release from AutoPacific, who performed the study, said. Tesla topped the list, earning 32 […]

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Apple’s electric car project meets speed bump as key engineers leave for startups

Apple’s electric vehicle initiative has met yet another set of speed bumps, as the tech giant lost three important engineers who were working on the long-rumored project. The engineers who departed from Apple were hired by startups working on air taxis.  The engineers include Eric Rogers, who was Apple’s chief engineer for radar systems. Rogers […]

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