Reuters Paints Gloomy Picture About EV Profitability

Analysts rehash arguments that electric cars are not currently profitable, overlooking the inevitable shift to EVs. It’s well known that new automotive technologies, and brand new car models, require billions of dollars of upfront investment before the costs can be recouped. But that didn’t stop Reuters from issuing an alarming news report this week suggesting […]

OEMs Still Talking About EV Future And How Burdensome It Will Be

BIG AUTO CAN’T STOP BELLY-ACHING ABOUT THE ‘BURDEN’ OF ELECTRIC VEHICLES Legacy automakers have been hyping a future where they’ll finally electrify their fleet. Now, however, it appears they’re a bit reticent to do so. Volkswagen’s CEO, Herbert Diess recently said (via Bloomberg), “The burden for our company, such as the cost of bringing to market electric cars, will […]

Hollywood And Its Celebrities May Be The Ticket For Promoting EVs

HOLLYWOOD IS WORKING HARDER TO PROMOTE ELECTRIC CARS AND CLEAN ENERGY Tesla’s cars have become popular with many of Hollywood’s biggest stars. But more recently, many of those who are behind-the-scenes on today’s television and movie sets are embracing the electric car and clean energy. Ian Bailey reports in The Globe and Mail that movies and television shows “with green content can […]

Coming Event: Silicon Valley Reinvents the Wheel—Monday, Oct. 1

The event, the 10th Annual Silicon Valley Reinvents the Wheel presented by Western Automotive Journalists and the Autotech Council, will take place Monday, Oct. 1, from 10 a.m. to 7 p.m., at the Computer History Museum in Mountain View, California.

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