Toyota takes on new, yet familiar EV strategy

The newly appointed CEO of Toyota, Koji Sato, has explained how he plans to change the company’s EV strategy in the coming years. It’s new, yet familiar, as the company will utilize its Lexus brand to push its electrification techniques, but it won’t be an accelerated process. Toyota has faced considerable criticism for its electrification […]

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Ford to unveil radical new business plan to improve quality and profitability

Ford executives will unveil the company’s new expansion plan at a meeting later this month. Ford has faced rocky roads in its transition to electric vehicles, and its most recent earnings report shows that. To battle these challenges, Ford CEO Jim Farley is taking the business by the horns and implementing a dramatic new expansion […]

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Hertz doubles down on electrification following record earnings, stock surges 7%

Hertz (NASDAQ: HTZ) has announced that it will continue rapidly electrifying its fleet of rental vehicles following its record earnings report for 2022. Hertz is a clear leader in electrification in the car rental market, and buyers have responded accordingly. Hertz reported record earnings for 2022, despite numerous setbacks in the economy. Moving forward, Hertz […]

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Mazda rededicates to EVs, will spend $10.6 billion on electrification

Mazda has unveiled its new EV spending plan in the company’s “Mid-Term Management Plan Update.” Mazda and numerous other Japanese automakers have been slow to accept and introduce electric vehicles. In the case of Mazda, the company has only sold one EV in western markets, the Mazda MX30, but that was far from a volume seller. This […]

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Ferrari plans for stable EV transition: 40 percent of sales fully electric by 2030

As part of their Capital Markets Day, Ferrari has laid out their plans to electrify its brand over the coming years, including the introduction of its first EV model in 2025. After reports came out last week that Ferrari would be expanding their Maranello plant in order to work on new electrified models, the brand […]

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