Ford has launched a new program called Tesla Competitive Conquest Bonus Cash, which will give owners of the United States’ most popular EV brand a discount on the F-150 Lightning. While Ford continues to experiment with discounts, incentives, and other strategies to increase sales and strengthen demand, its newest strategy specifically targets Tesla owners. According […]
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Ford is cutting its F-150 Lightning production workforce by two-thirds as the company continues to try and ramp manufacturing of electric vehicles and work toward profitability. According to a report from the Detroit Free Press, Ford confirmed on Wednesday that it would either reassign or allow workers at the Rouge Electric Vehicle Center, or REV-C, to […]
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Update 4:33 pm: Charge rates updated for accuracy. FordPass statistics were incorrect. Ford and Tesla unified the electric vehicle community by announcing a strategic decision to collaborate. Last month, Ford gained access to Tesla’s Supercharger Network, giving non-Tesla EV drivers their first opportunity to charge at its piles across North America. Ford was pleasant enough […]
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A group of electric vehicle (EV) enthusiasts and YouTube channel hosts have teamed up to race coast-to-coast in four electric trucks, to determine which can do it fastest. The trip, which happened a few weeks ago but is being released episodically, heads from Jacksonville Beach, Florida, to Dog Beach in San Diego, California, featuring four […]
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The quality problem does not appear to affect EVs already at dealerships.
Ford announced this morning that it was offering several incentive and bonus cash programs on the F-150 Lightning, which have up to $15,000 in savings value on some trims in the lineup. Ford is using the new Point of Sale program for the electric vehicle tax credit, combined with both retail bonus cash and red […]
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Ford now says mass-adoption needs EVs that cost the same as combustion cars.
The demonstrator was developed with Vaughn Gittin’s RTR Vehicles.
The big electric pickup truck is out of the suburbs and out of its element.
Ford has reported its sales and delivery figures for 2023, and on the electric vehicle side of things, it ended the year with its best-ever quarter for Model e and landed two best-sellers in two different segments. Ford marked 2023 as a year of growth in Model e, its EV division, by topping off the […]
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